How Advisors Can Use Client Testimonials Under New SEC Rule
Jeff Berman quotes Leila Shaver on the new Marketing Rule and what advisers can expect as the SEC comes into the 21st century.
Asked what exactly has changed with the new SEC rules, Leila Shaver, a lawyer who is founder of the law firm My RIA Lawyer and legal and compliance partner at Myriad Advisor Solutions, said with a laugh: “Everything.”
“Everyone wants that really happy client to be able to provide” testimonials such as a Google review, a Yelp review or to, in general, “write something down so they can post it on their website,” she said, adding: “You can now do it.”
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