New SEC Rules Allow Financial Advisor Testimonials
Leila Shaver, securities attorney and founder of My RIA Lawyer in Atlanta, says advisors will have to keep in mind the regulatory requirements for testimonials, which prospective clients often view.
She points to the requirement to include disclosures with the testimonials, versus in a separate location, and that testimonials must be accurately expressed. “Unless it’s an internet troll, negative testimonials will have to be tolerated,” she says.
US News Article by Kate Stalter: Compliance experts say advisors must proceed with caution.
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